Featured Brand: PRISM Sport.

I have just come across US yoga and fitness brand PRISMSPORT, and fell in love with their style, and bright patterns. Carolyn from the team kindly answered some questions from me, which I thought I'd share with you all today:

Firstly, do you sell, or do you have plans to sell PRISMSPORT in the UK?

- Currently, we are not selling in the UK. We are open to expanding our retail base in other countries, so stay tuned! 

Bra and shorts in Reef from the Splash Collection

You say you put life into fitness clothing, with lots of beautiful patterns and styles available to us. What inspires you when designing?
- We draw our passion from the kaleidoscopic energy of our lively city, the magnetic buzz of our dynamic followers, and the fast pace beat of the fashion industry. We look to our streets, studios, and favorite sports for inspiration and use our active lives a guiding point. All of these elements help us breathe life into high performance premium active wear that has captured the attention of a global audience.

Do you have a model customer in mind? If so, who is she/they?
- A health conscious, stylish, affluent woman who maintains a balanced life of work, fun, exercise, and family.

I was delighted to see that you use sustainable printing methods to reduce waste. What is your environmental ethos?

- We believe in doing whatever we can to make this world we live in, a better and healthier place. 

Finally, if you could sum up PRISMSPORT in a sentence, what would it be?

- PRISMSPORT is a sophisticated athletic wear collection designed for women with a sharp sense of fashion and an insatiable thirst for fitness.

Bra and capri's in Kaleidoscope from the Splash Collection

I love PRISMSPORT's bold prints, and colourful details, like the sun-coloured straps on the bra above. Do any of my American readers have any of PRISMSPORT's kit? I'd love to know what you think!